THE PROCESS

Every masterpiece starts with inspiration! Back in 2019, in my high school, an artist was selling nostalgic toys as earrings. I thought that was brilliant! I excitedly asked  her how she came up with that idea. She told me that she was just “following the wormy trend”, and created earrings out of the internet sensation. It was a comeback to nostalgic toys, that suddenly unlock a part of my childhood. These cat-looking toys had so much potential. I wanted them to be more than just a trend, but a piece; made to bring out an often locked-up or forgotten past self...or...your hidden true self. After a while of designing and daydreaming about my brand, I finally started in December of 2020! With the help of a talented school friend by the name of Laura Marmol, we designed the logo, found a suitable brand name, and designed this website you see before your very eyes!